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March 6, 2009: 1-800 Radiator Franchise Opens in Central Square

1-800 Radiator celebrated its grand opening Friday, March 6 at 85 Corporate Park Drive in Central Square.
The company is owned and operated by Thomas Wick and Mike Middleton and will serve the majority of central New York including Syracuse, Rome/Utica, Watertown, and Auburn.

1-800 Radiator provides auto shops and individual automobile owners with radiators delivered directly to the doors of their businesses and homes. With over 330 warehouses located in major U.S. cities, this delivery never takes long, and many customers receive parts within a couple hours of placing their order. 1-800 Radiator maintains a national inventory of over 80,000 parts and each is original equipment quality and backed by their no-hassle lifetime warranty.

Before becoming a 1-800 Radiator franchisee, Wick held a position as a communications officer for Military Sealift Command serving four deployments during the Iraq War. Wick was raised in Cicero, spent most of his life in the area and has a comprehensive understanding of the community.

Middleton is owner and president of DeWald Roofing Company which is also located in Central Square. He has over 20 years of business and sales experience, and oversees the day-to-day operations of his successful commercial roofing company. Middleton is a life-long resident of upstate New York and lives in the Cicero area.

Both owners were trained by 1-800 Radiator's franchisee training program on the radiator industry and the company's inventory management software.

During the first few weeks of business, Wick and Middleton plan to visit local auto shops to introduce themselves and the business.

When asked what would set 1-800 Radiator of Central New York apart from the competition, Wick said, "we deliver a high quality product at a reasonable cost and on the same day that it is ordered. No one else is doing that."

“Customers in Central New York can now take advantage of this unique offer,” he added.

1-800 Radiator is the largest independent parts distributor in the nation and provides unprecedented technological and practical support to more than 330 locally owned franchises across the country.
For more information visit www.radiator.com, or call Wick at 315-668-2255.

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