July 6, 2007: Operation Oswego County’s Marketing Materials Receive State and Local Recognition

Operation Oswego County (OOC), Oswego County’s designated economic development agency, was recently recognized for its electronic newsletter and print newsletter by the New York State Economic Development Council’s (NYSEDC) 2007 marketing and promotional materials award competition.

OOC’s electronic newsletter, “OOC E-News,” was developed as a monthly supplement to its printed newsletter, “Economic Development Outlook,” which is produced on a quarterly basis. The intent was to deliver a quick, easy-to-read synopsis of new and ongoing projects directly to the e-mail boxes of OOC’s key stakeholders which would also contain clickable links to OOC’s website for more information.

“We feel that the benefits are two-fold in creating ‘OOC E-news’ in that not only are we able to report important information about economic development activity to our constituents on a regular basis, we have also created a specific tool to enhance the marketing of our award-winning website to help bring attention the resources and assets of our county that would offer value to a potential business customer,” said L. Michael Treadwell, CEcD, OOC executive director.

OOC’s printed newsletter, “Economic Development Outlook,” has a quarterly distribution of more than 800, and features regular business development updates and information as well as information about grants, training and other financial assistance opportunities.

The recognitions are awarded each year to NYSEDC member organizations throughout New York State who produce printed materials and Internet media to promote economic development in their areas. OOC has won several awards in past years for the effectiveness and quality of its advertising and promotional materials from NYSEDC and other regional and national professional development organizations.

OOC was also recently awarded “Best Print Ad” for its advertisement titled “The Logistics-Friendly County” from the Professional Journalists and Communicators of Oswego County’s annual Golden Quotes awards. The nationally-distributed advertisement was created in conjunction with Steve Chirello Advertising to highlight Oswego County’s transportation accessibility.

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