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April 18, 2006: “Building a Brand for Your Small Business” to be Presented at May WNET Meeting

Shane Stepien, owner of Step One Creative, will present “Building a Brand for Your Small Business” at the next Women’s Network for Entrepreneurial Training (WNET) monthly breakfast meeting Thursday, May 4, 8 a.m. at the SUNY Oswego Institute for Professional and Organizational Development in the Oswego County Industrial Park, Phoenix (exit 14, state Route 481). Aunt Mary’s Italian Cookies and Catering will provide breakfast.

Established in 1996, Step One Creative offers full-service agency capabilities and branding expertise to organizations and businesses throughout Central and Upstate New York with product and service offerings including copywriting, advertising development/design, media planning/placement, marketing, public relations, research and brand design. The agency has developed award-winning advertising/marketing materials including print advertisements, brochure/collateral pieces, television/radio commercials, billboard designs, websites, press releases and feature articles.

Stepien established Step One Creative after six years as an account executive, media planner, and copywriter at Ed Vayner and Associates in Fulton. While at EV&A, he worked with numerous clients in varied industries including banking, tourism, retail, economic development, healthcare, food processing and leisure/travel. He also served as vice president/marketing manager at Pathfinder Bank, overseeing the bank’s internal marketing department for nearly seven years. Stepien is also an active member of the Oswego County community serving various boards and committees for non-profits and other service organizations.

The meeting is open to the public. A registration fee of $10 for members and $12 for non-members covers the cost of the program and a full breakfast. WNET annual membership is $10. Contact Operation Oswego County at 343-1545 to reserve your seat.

WNET is part of a nationwide roundtable for women business owners, sponsored by the U.S. Small Business Administration (SBA). Through networking, presentations and information sharing, WNET provides professional development and personal growth for women business owners.

WNET is supported locally by Operation Oswego County, SUNY Oswego Institute for Professional and Organizational Development, SUNY Oswego’s Center for Business and Community Development, BeautiControl, Jody Frawley Advertising and Promotion, Oliver B. Paine Greenhouses, Oswego Community Development Office and the SBA.

For more information about WNET, call Operation Oswego County, weekdays, at 315-343-1545, e-mail swhite@oswegocounty.org, or visit www.oswegocounty.org/trainingnetworking.htm.

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