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Sept. 28, 2004: What’s “Cool” About Oswego County

Finding out about what’s “cool” about Oswego County is the topic of a public issues forum to be co-hosted by the Workforce Development Board of Oswego County (WDB), Operation Oswego County (OOC), and SUNY Oswego.

The forum will be held in the Forum Restaurant in Hewitt Union on the SUNY Oswego campus, Thursday, Oct. 28 from 7:45 to 10 a.m. There is no registration fee, but reservations are required.

The featured speaker will be Rebecca Ryan, president of Next Generation Consulting, Inc. (NGC). Ryan will discuss and present the findings of a recent study to determine what Oswego County can do to attract and retain young professionals. NGC has hosted a series of focus groups and interviews throughout the county over the past few months. Ryan will present a “handprint” of the county, which profiles how the area scored in the seven indexes that are considered important to young professional: vitality, earning, learning, social capital, cost of lifestyle, after hours, and around town.

The forum is part of a strategic planning initiative that the WDB began in February 2004 with an economic and workforce summit, featuring Ed Barlow, a nationally known futurist. A series of follow-up meetings helped the WDB to identify key industry clusters for future growth in the county, as well as the human resource challenges for these industries. This information was summarized in a recently completed state of the workforce report. The strategic planning initiative will culminate with the publication of a five-year strategic plan expected this winter.

“For Oswego County to attract the next generation of knowledge workers and innovation economy entrepreneurs, it must place as much emphasis on its quality of life as its economic incentives,” stated Ryan. “Oswego County has many of the amenities- a gorgeous climate, access to university research and culture, and a system of parks and trails- that strongly resonate with young professionals looking for a “cool” community.

Hosts for the program include Nancy Bellow, director of SUNY Oswego’s Center for Business and Community Development, and L. Michael Treadwell, CEcD, executive director of Operation Oswego County, the county’s designated economic development agency.

“Before this project began, we only had anecdotal or speculative information about the challenge in attracting and retaining young, talented professionals to Oswego County in order to meet the human resource needs of current and future employers. With an increasingly competitive market for drawing this target demographic to our area, Oswego County must take a proactive approach and define the unique regional characteristics that make it attractive so that it will appeal to this group of people,” Treadwell said.

To make a reservation or for more information about the forum, call SUNY Oswego’s Center for Business and Community Development at 315-312-3492.

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