Feb. 11, 2004: Operation Oswego
County Launches New Website
Operation Oswego County, a private, non-profit
organization designated as Oswego County’s economic development
agency, recently launched its redesigned website www.oswegocounty.org.
In addition to a contemporary, easy-to-navigate
format, the new site offers visitors a comprehensive listing of
available commercial property, demographic information about Oswego
County, information about the services that OOC provides, community
links and a printable map.
“The primary goal of Operation Oswego
County’s marketing program is to bring attention to the resources
and assets of our county that would offer value to a potential business
customer,” said L. Michael Treadwell, CEcD, executive director
of OOC. “Because of real time accessibility to information
about Oswego County’s economic assets, OOC publications, current
news and contact information, we consider our website to be one
of our strongest and most effective marketing tools.”
In the last year, OOC’s website usage
increased from an average of 11,000 visits per month to 16,000--
an increase of more than 68 percent. Since the new website was launched
in January, more than 33,000 visits have already been recorded.
“More and more site selection consultants,
business decision makers, and individuals rely on the internet to
decide where they will invest. We designed our new website to effectively
convey critical and up-to-date information about Oswego County to
this captive audience,” Treadwell said.
According to Area Development, an economic
development trade publication targeted to site selection decision
makers and corporate real estate executives, 80 percent of the initial
screening of sites by prospects is now done on the Internet.
Information on OOC’s website alerted
Lion Capital Management, owners of New York Chocolate and Confections
Company (NYCCC), about the availability of the Nestle facility.
The plant was recently purchased by NYCCC who will manufacture bulk
chocolate.
“As the usage of the internet as a
preliminary site selection tool intensifies, our website has become
critical to draw in corporate real estate decision makers in order
to recruit new businesses and add new and better job opportunities
in Oswego County,” Treadwell said.
In addition to Internet marketing, OOC aggressively
promotes Oswego County’s economic development opportunities
by directly targeting prospects through various national, international
and regional trade publications and by participating in exhibitions
and industry-specific tradeshows.
For more information about economic development
services in Oswego County, call OOC at 343-1545 or visit www.oswegocounty.org.
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